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Truecaller - Buri Nazar Wale Tera Call Laal

ankita sawant
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Campaign Name: Buri Nazar Waale Tera Call Laal

The Idea: There is an age-old practice in India of punishing wrongdoers through public shaming by smothering their faces in black, while chanting, "Buri Nazar waale tera muh kaala"(Those with the evil eye, your face will be blackened). This practice acts as a deterrent – a warning signal preventing people from committing offence.

Our solution? Using this device for Truecaller which replaces the traditional black used in public shaming to ‘red' as a symbol of the harasser. Women across India joined this movement.And so did the government and police.

Awards Won: 4X Spikes Asia, 3X Kyoorius Blue Elephants, 8X Kyoorius Baby Elephants.


design brand campaign art direction Advertising ads print ad campaign copywriting OOH Campaign Creative Design lenticular
design brand campaign art direction Advertising ads print ad campaign copywriting OOH Campaign Creative Design lenticular
design brand campaign art direction Advertising ads print ad campaign copywriting OOH Campaign Creative Design lenticular
design brand campaign art direction Advertising ads print ad campaign copywriting OOH Campaign Creative Design lenticular
Truecaller - Buri Nazar Wale Tera Call Laal
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ankita sawant's profile
Mumbai, India

Truecaller - Buri Nazar Wale Tera Call Laal

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